And while advertising bans and plain packaging laws have hit their profits, tobacco companies have found a sneaky legal loophole around them.Marketing reps are sent to hotels, supermarkets, petrol stations, tobacconists and newsagents to train sales assistants in how to promote their brands to customers.If they do as they are instructed, staff can win points and prizes such as gift cards, flights, hotel stays and vouchers for spa and beauty packages.That where mystery shoppers come in: they keep tabs on staff, awarding points to those who recommend one cigarette brand over another.It called marketing and is one of the only legal ways cigarette makers can promote their wares under the highly restrictive regime that governs the sale and use of tobacco.Health advocates say the scheme threatens to undermine the government plan to slash the rate of smoking to 10 per cent of the population by 2018.WOULD YOU RECOMMEND? shoppers hired by Imperial Tobacco are sent to retailers with a very specific script.When asked how much they want to spend, the mystery shopper says something a little cheaper asked about their preferred cigarette strength, the shopper replies: usually smoke the blue ones. It over to the staff member who says the magic words and steers the towards John Player Special, a brand imported by Imperial. If the staff member does not mention any other brand, they score points towards the company incentive program.marketing as they call it is a significant part of their work, Mr Walsberger said, adding that building relationships with retailers was one of the only legal methods to promote cigarettes after successive law reforms.He said tobacco companies were desperate to make their products attractive to consumers after being banned from advertising in print and on television, and having the distinctive imagery and colour in their packaging replaced https://www.superonsalemall.com with drab, dark brown.time we brought in legislation, you see the tobacco industry push the envelope, continually trying to make their product Cheap jordans shoes attractive and market them as much as possible, he said.always focused on selling more cigarettes, more people getting addicted and they go to all lengths to do that so it not surprising that, as we tighten up regulations of how they market their products in some ways, that they sought out the channels where they not regulated and exploit them to continue to promote their product.

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